Ottawa Directory Service began life as a consumer-centric directory service to address this gap for everyday people to find the produces and services they needed. The goal of each directory is to be placed on the first page of Google when consumers search using the everyday words that describe what they're looking for.

Ottawa Directory Service includes a thorough listing of businesses in each category. Each business is contacted and invited to add their website address for free. Some businesses choose to have a 'premium' listing which allows them to include information that they hope will entice potential customers to visit them over the other businesses.